When Logos Go Loco

The most identifiable thing about any team is their logo.  It's the first thing that many people associate with, and I know for a fact I prefer certain teams over others because of colors, uniforms, and logos.  Over the decades, logos have evolved into what they are today.  There is only one thing better than a beautifully crafted logo: a horrible one that we can all laugh at.  Mike Tanier over at Sports on Earth just wrote a great article on sports logos, and when they go wrong. It's another great read that I want to share with all of you:

"Yet somehow logos go wrong. Very wrong. Early logos had no predecessors to draw from and can look quaint and ridiculous to modern eyes. Recent logos are so carefully crafted by marketing gurus that they can look like stock-market symbols. In the decades in between, teams have proudly displayed emblems that were silly, ugly, cheaply produced and poorly drawn. For every iconic Cowboys star or Yankees bat-and-top-hat, there have been hundreds of logos that appear to have been scribbled on a cocktail napkin by the team owner's mistress, or cobbled together by the best correspondence art school graduate that World Hockey Association money could afford.

Let's take a tour of the crazy corners and bizarre trends in logo history. We will leave colleges, the baseball minor leagues, and international teams alone -- if some town of 15,000 wants to name its team the "Anthracite Ferrets," who are we to judge? -- and we will stick to the "major" leagues in most cases. From sloppiness to political incorrectness to outright lunacy, we have a vast palette to choose from."

To read the rest of the article, go to the link above or click HERE.  It's a great, funny, and entertaining synopsis of some of the best, funniest, and worst logos in sports history. Enjoy! 'Til next time.